Why Is Design So Expensive?
March 30, 2021
Written by Amanda — @highitsamanda
Photo by Mariya Leona
If you’ve ever inquired with a brand designer, you might find yourself wondering, "Why is design so expensive?" The truth is that high-quality design (that will stand the test of time) is an investment, both for the designer and for you, the client. Let’s break down why design costs what it does and why it's worth every penny and why not to DIY
Design Takes Time — A Lot Of Time
Before you ever see the first draft of your logo or brand concept, your designer has already invested countless hours into the creative process. Design isn’t just about making something look good; it’s about exploring ideas, experimenting with color and typography, and refining concepts until they perfectly represent your brand.
What might look like a simple design to you often involves hours of trial and error, meticulous adjustments, and creative exploration. This time and effort are crucial to crafting an intentional brand identity that truly resonates with your audience.
Your Business Is An Investment
Behind every design project is a host of tools, software, and resources that every designers invests in to deliver the best results to you. From Adobe Creative Suite subscriptions and fonts license, to courses that keep our skills sharp and client management software that ensures a seamless experience — every aspect of running a design business involves costs. These investments enable designers to provide a professional, efficient, and high-quality service for you. And just like any business, these costs are factored into the pricing of the services we offer you.
Design Is More Than Just a Logo
When you hire a brand designer, you’re not just paying for a logo or a few hours of work. You’re investing in a comprehensive brand identity that’s strategically crafted to connect with your target audience, build brand recognition, and drive business growth. A well-designed brand does more than just look good — it tells a story, evokes emotions, and creates a lasting impression on your customers. It’s a key component of your marketing efforts and can have a significant impact on your growth and success. When you work with a designer who’s just as invested in your brand as you are, the results can be transformative. A strong brand identity isn’t just an expense — it’s a valuable investment that can pay off for years to come.
The Dangers Of DIY Brand Design
DIY brand design might seem cost-effective, but it often leads to amateurish results, wasted time, and inconsistent branding that can weaken your business's impact. Without the expertise of a designer, you risk missing key design principles that resonate with your target audience. While doing it yourself may save money upfront, it often results in costly rebranding efforts later. Investing in a professional designer ensures your brand is built on a solid, cohesive foundation that drives business growth and creates a lasting impression. If you have any questions about collaborating with a brand designer or want to understand more about the design process, schedule a sesh.
