Have You Heard Of Flodesk? Our Email Marketing Secret

September 30, 2024

One thing about us? We’ll never gate-keep our favorite business tools and resources.

Written by Amanda — @lovelythestudio

After five years of experience working with clients — both corporate and entrepreneurs alike — there’s always been a shared struggle with email marketing. Most email marketing platforms were difficult to use, overcomplicated, and overpriced. It was the task we looked forward to the least in our day to day. That was until we discovered Flodesk.

So, what exacly is Flodesk? Simply put, Flodesk is simple and intuitive email marketing that brings your brand to life.

Unlike most email marketing tools that feel clunky and uninspiring, Flodesk focuses on making email marketing easy, beautiful and accessible to everyone, from seasoned designers to small business owners and creatives. Flodesk was founded in 2019, and we’ve been using it since 2020. Throughout the past five years, we’ve invested a lot into email marketing, spending time and resources designing campaigns both for our own brand and for our clients. Every client that we’ve converted has not only fallen in love with the platform, but have launched successful campaigns connecting with their audience, announcing new offerings and courses, selling merch for their lifestyle brand and so much more. My favorite campaign I’ve designed so far was the launch of my sister brand The Lovely Haze. Most recently, we used Flodesk to support the launch of our nee website and sell candles from The Terpene Collection on our Shopify store.

We Love Tools That Grow With Your Business

One of the biggest frustrations I had with previous email marketing platforms was the steep price increase as your email list grew. Most platforms start you at a low price, only to charge exorbitant fees as your subscriber base expands. With Flodesk, it’s different. Flodesk has a flat-rate pricing structure, meaning that no matter how large your email list gets, you’ll never pay more. This makes Flodesk ideal for growing businesses, as it allows you to scale your email marketing.

This flat-rate pricing has been so valuable for us and our clients. Over the past five years, we’ve helped businesses build large, engaged audiences without ever having to stress about monthly email costs skyrocketing. It’s especially helpful for entrepreneurs and small businesses that are just starting out but still want room to grow. For $38 a month (or less with our discount code), you can send unlimited emails to an unlimited number of subscribers — truly a win-win.

As a brand and website design studio, we’re obsessed with Flodesk’s user friendly experience an design-forward approach to marketing.

Not only is it a user-friendly experience for designers and clients alike but their design-forward approach allows you to create stunning emails that your audience will love. You’ll be able to upload your logos, color palette and custom fonts so that you’ll have on brand emails, every time. This ensures that every email you send feels like an extension of your brand. Whether you’re a designer looking to create something visually stunning or a business owner who wants their emails to stand out, Flodesk is built to make your emails stand out. The best part? No coding is required. Even if you have zero design experience, you can create professional-looking emails that engage and inspire your audience.

Another reason we’re obsessed with Flodesk is because of its seamless integration with Shopify and other platforms.

For e-commerce businesses, this is essential. With Shopify integration, you can effortlessly build audiences and segment them based on purchasing behaviors, ensuring you’re targeting the right people with the right message. Flodesk integrates with other various platforms, allowing you to automate your email marketing with ease. Imagine setting up a welcome sequence that runs on autopilot or creating a nurture sequence that guides potential customers through your unique, strategic customer journey — all while you focus on what you do best — running your business.

Flodesk is More Than Just Email Marketing

While Flodesk is mostly known for its email marketing capabilities, it offers so much more for businesses and creatives. Flodesk Checkout allows you to sell anything online with beautifully designed sales pages that integrate with Stripe, making it easy for your businesses to convert visitors into customers. Additionally, their Link in Bio pages feature lets you create a branded landing page that converts your social media followers into subscribers, buyers or clients.

Their audience management tools also stand out, allowing you to segment your email list and send personalized campaigns that resonate with your audience. With built-in analytics, you can track the success of your campaigns, measure open and click-through rates, and continuously optimize your marketing efforts based on real data.

Automated Workflows: Marketing In Your Sleep

The beauty of Flodesk lies not only in its design but also in its automation capabilities. You can automate virtually any part of your email marketing—from sending welcome emails to nurturing leads, to creating targeted email campaigns for specific audience segments. For example, we set up a welcome sequence for one of our clients, and within a few weeks, they saw a significant increase in customer engagement and conversion rates. The fact that you can schedule these sequences and let them run without any additional input makes Flodesk a huge time-saver.

Over the past five years, Flodesk has been one of our most valuable tools, not only to help us run our business but also for clients.

After five years, Flodesk has become an essential part of how we run our business and manage email marketing for our clients. It’s easy to use, affordable, and packed with features that make email marketing more efficient and effective than ever before. Whether you’re a solopreneur, a small business owner, or a designer, Flodesk offers the tools you need to grow your audience, engage your customers, and create beautiful emails that convert. Even better, Flodesk doesn’t charge you more as you grow your list. That peace of mind has allowed us to focus on what matters most: building relationships with our audience, delivering value, and creating stunning campaigns that generate results.

In the competitive world of email marketing, Flodesk stands out as a tool that combines beauty, functionality, and affordability. Whether you're an entrepreneur just starting out or an established business looking for a way to save money an streamline and enhance your email campaigns, Flodesk is my recommendation. Don’t let complicated, overpriced email marketing tools hold you back — make the switch to Flodesk and watch your business thrive.

Don’t forget to steal my code for 50% off your first year of Flodesk.

Ready to transform the way you do email marketing? We’ve got you covered. You can use our code above to get 50% off your first year of Flodesk. Trust us, once you start using it, you’ll never look back. All of our clients would agree.

If you have questions about migrating your email marketing to Flodesk can help your business or if you want to work together to design your next campaign, feel free to reach out to us. Schedule a discovery session with us today.

Email us at hello@lovelythestudio.com to schedule a discovery session or slide into our DM’s on Instagram.